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Send different coupons in interactive emails. These coupons can be both selected and redeemed directly in the email. Interactive emails allow all types of coupon redemption, such as online use via an integrated code, scanning a barcode or QR code from the email, placing the coupons in the smartphone wallet, or printing the coupons at…
Present your customers daily updated menus for selected locations of your restaurant or canteen chain or daily updated offers in your stores. By clicking on a day of the week, the corresponding menu is displayed. Real-time data exchange with your ERP system ensures that the displayed data is always up-to-date, even if it is changed…
Offer your products directly in the newsletter in a micro-shop. There your customers can for example select quantities or sizes of the products. The shopping cart with the product selection and the invoice amount is also displayed and updated in the email. After confirming the order, the customer lands on the login page of your…
With Marketing automation you increase the efficiency of your campaigns and also the number of potential customers many times over. But marketing technology stacks can be very complex and thereby unmanagable. There are many different systems that perform marketing automation tasks: Shop Systems CRM-Systems E-Mail Marketing Systems Campaign Management Systems Granular solutions for individual use…
The start of every online dialogue in email marketing is the opt-in. The generation of email marketing opt-ins, i.e. the obtaining of addresses, is therefore a key success factor. The more contacts that have agreed to be marketed by email, the greater the leverage in all measures. The size of the newsletter mailing list is…
Your website is still one of the most central contact points with interested users. So don’t miss to generate new email marketing opt-ins at this important contact point with your target group. You want to know how to gain new addresses for your email marketing? The following six tips show how to promote your newsletter…
Use your transactional emails to identify marketing communication contexts. Transactional emails that are sent directly after a transaction (e.g. order confirmations, login confirmations or password reset emails) are usually expected by customers. This is the moment when your customer’s attention to your offers is particularly high. If a customer reacts (e.g. by opening or clicking)…
The communication for a transaction does not have to end after an order confirmation, shipping confirmation and, if applicable, delivery confirmation. Use transactions as triggers for automated follow-up campaigns. This is often the fastest way to turn simple transactions into advanced marketing automation. Some examples are: Satisfaction surveys with the request for recommendation or review…
Satisfied customers are good customers. So why not ask about satisfaction? Take the opportunity to take care of the dissatisfied ones. Thank the satisfied ones and ask them to recommend you. In the example, a satisfaction follow-up is sent automatically 7 and 180 days after a transaction. In the first case, to determine satisfaction immediately…
“How are your email marketing efforts impacting our business’ success? What was the gain from spending such a large portion of our budget? What do you plan to do to improve your numbers next year?” Mr. Werner is faced with these and similar questions during his performance interview with his supervisor. “I’ll have to look…
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