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A newsletter in email marketing is a complex tool, whose success depends on a large number of factors. Only after each adjusting screw is turned correctly, will the newsletter unfold its full potential. So, what do we need to bear in mind when creating a newsletter? In 10 steps, we have described the factors you…
The design of products and applications has been changing over the past few years, moving away from pure functionality to more user friendliness. This is due partially to the success of companies such as Apple who focus on simple and intuitive use in their products. This also applies to the design of web content, in…
The subject line decides whether or not an email will be opened by a recipient. Subject lines should therefore be formulated in a brief and precise way. Although this might sound obvious, the practical implementation often fails. artegic AG has compiled 7 tips for you on how to create email subject lines short but powerful.…
When optimising email content, a lot of time and creativity goes into the wording of product descriptions, test texts etc., as well as into layout and imagery. This is of course vital, as content and graphic design of an email are the key elements which persuade users to click. However, what is often neglected is…
Mistakes in email marketing happen even in the largest and most successful companies. However, depending on the mistake, the impact can range from a user’s awkward surprise without consequences to serious damage to your business. We have compiled a few tips on how to avoid or at least significantly decrease mistakes in email marketing. Mistakes…
The pre-header is the first element at the very top of each email. Nevertheless, the pre-header is often underrated and little attention is paid to its design. A pre-header can be used to set important impulses for user activation with little effort In the pre header, you will often find the link to the online…
Email marketing is an effective tool for nearly every industry sector using digital marketing. According to the latest email marketing census by eConsultancy, email marketing is the digital marketing tool with the highest return on investment. Email marketing is the only digital marketing tool, which can be used to engage each user in a completely…
Email marketing places a lot of emphasis on the wording of the subject line, whereas the sender address is often neglected. It serves as an identifier and when correctly chosen, it can transmit trust and personality. The wrong address however can cause damage, e.g. the classification as Spam. We have compiled 7 tips for the…
80 % of Twitter users communicate about brands in their social network. In January 2014, 99% of users looked at a minimum of 1 brand in their newsfeed, according to the current study by ARF “Discovering the Value of Earned Audiences — How Twitter Expressions Activate Consumers”. However, brands are not only an integral part…
Images often say more than words. In any case, they attract attention and are an important element to activate users in email marketing. No wonder that images are an elementary component of designed HTML mailings in email marketing. However, not all images are the same. Different file formats are available and some are more suited…
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