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“Ok Google, how is the weather today?” Our little personal all-rounder, our assistant in situations of all kind, the smartphone answers many questions like that one – daily. Many people have not left their house without their mobile device in a very long time, in short, mobile is important and everywhere. Most users are looking…
When used correctly, push notifications have a major impact on the success of an app. However, if the content or the frequency annoys the recipient, he will delete the app. Therefore, they are a sensitive topic where balance and frequency are crucial. In this article, we explain the challenges that push notifications face and how…
For online marketing the conversion rate is an extremely important parameter. The conversion rate can help marketers and online shops to evaluate how successful a recent campaign has been. Usually, it’s all about motivating the customer to a certain action which could be the purchase of promoted products or to register for an event. If…
Product and brand preferences, interests, attitudes, opinions, social contacts, sociodemographic aspects, locations and movement patterns – companies know more about their customers than ever before, or at least they have the technical possibilities to find out. Deliberately or unaware, consumers leave a multitude of data on every digital touchpoint they cross. These information can be…
In sales, the continuous development of leads is an important goal. Usually the sales team only deals with a small selection of the supposed best leads and also does not use all touchpoints consistently for lead nurturing. (Like the website or social media…) A marketing automation system helps you to generate leads at all touchpoints…
Digital direct marketing is particularly effective when it includes the context in which the user reads the message, especially in the mobile or POS environment. In that way customers get activated where they are, with the right content for their current needs. A marketing automation system supports you in the integration of mobile usage contexts…
In the first blogpost, we explained how transaction mails are useful for marketing purposes. This second blogpost explains the most important criteria that are significant for sending successful transaction mails. It is very important to pay attention to these criteria, because, like the positive aspects, negative ones (e.g., non-functioning delivery) are also perceived by the…
Far too often the potential of Transaction mails is not used in marketing, although the opening rates are extremely high and the customer even expects the email. In the first part of this blog post, which is separated into two parts, we would like to clarify the potential of transaction mails and the opportunities that…
The first purchase in the online shop should not have been the last. To prevent this, there are many possibilities that marketing automation can easily realize to strengthen the customer loyalty. Everyone knows the order confirmation in the mailbox after a purchase. It is usually the first impression that gives the recipient information about the…
Walking around in stores on your own and communicating with no one was once. Meanwhile, customers even distinguish between “cool” and “creepy” in-store communication with companies in their stores. Especially the benefits and the degree of personalization determine the reaction of the customers to in-store marketing and service communication. The study “Creepy or Cool 2016”…
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