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Have you ever wondered how much worth your company’s mailing list is? This value is a great indicator for your email marketing’s success and for the valuation of future measures. For example, would it be worthwhile to start re-engagement campaigns for inactive subscribers? Or even more important: Based on the knowledge of your mailng list’s…
Test dispatches in email marketing are made by default. Every mailing is put to the acid test before the actual dispatch, to avoid typing errors, broken links or something similar. Probably every email marketer is familiar to this kind of quality assurance. But is checking the test-mailing sufficient to guarantee the quality of your newsletters?…
Birthday mails are classics. Vouchers and congratulations for anniversary are a proven element that has become a standard in communication between customer and company. Whether by postal or electronic way, many companies make use of the birthday greeting to bind the customer. Accordingly, the customer’s attention is low, even more on his birthday. With the…
A user’s registration to your newsletter, portal or other service is a conscious, proactive process. At that moment, the user is particularly interested in your products and contents and wants more – this is the best time to use his attention and send him a welcome series. The reasons why a user subscribes to your…
As a supplier of fast-moving consumer products, it is not always easy to retain customers. Everywhere the competition is lurking and the customer only has to remember at the wrong time and in the wrong place that he will soon need the product again and he has already landed by chance with another supplier. Therefore,…
There is a variety of tips and guidelines to optimise email marketing in this blog. One of the best optimisation measures however remains simply to test what works best with users. We have compiled 50 factors which you can test in email marketing. Send time (date and time) Send frequency (how often do you send…
Legal and political developments such as the GDPR, but also the increasing sensitivity of customers, make data protection and data security an increasingly important challenge for companies that process personal data for marketing purposes.But high standards of data protection and data security are not only a duty, they are also a competitive advantage. Customers are…
Incentives can be an effective way to convince your users to subscribe to your newsletter. They can even help to attract new customers and generate additional revenue (e.g. free shipping for first orders). In this article we will introduce you to various incentives. What are Incentives Incentives are attractions that can take many forms. One…
Artificial intelligence opens up new possibilities for optimization in digital dialogue marketing. AI processes help to identify the context in which a customer is currently using the product and to select the appropriate communication for this context.This works even if the data quality is poor, because self-learning algorithms are becoming increasingly better at interpreting even…
Many companies fail because of the numerous efforts and hurdles involved in establishing a 360° customer view and using it for individualized digital dialogue marketing measures. Measures that are easier to implement often generate a far greater uplift in results. This is where testing stands out in particular. With the right technology, it is even…
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