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Today, personalization begins where companies truly understand what their customers are interested in, how they behave – and what they expect. The numbers are clear: 71% of consumers already expect personalized interactions, while 76% feel frustrated when they don’t receive them. Companies that excel at personalization achieve, on average, 40% more revenue than their competitors…
How relevant is email marketing in retail – and what does the latest data show? Our new infographic presents five compelling facts that prove why email marketing is indispensable for retailers today. Based on recognised studies, it highlights the role of personalisation, automation, and cross-channel customer engagement in retail. The figures clearly show that if…
The rules of the game in customer communication are changing fundamentally. It is no longer the recipient themselves who decides which content, offers, or products they engage with. These tasks are increasingly being taken over by digital representatives: so-called AI consumer agents. They analyze, evaluate, and filter – quickly, efficiently, and apparently always in the…
How relevant is email marketing for businesses really – and what do customers think about it? This infographic uses five facts to highlight how important emails are for businesses that want to build a dialogue with their customers. Based on recognized studies, these facts show why email remains an indispensable communication channel, what role personalization…
Standard emails, generic campaigns, and uniform content are no longer a recipe for success. Today’s customers expect more—relevance, speed, and personalized experiences across all channels. Artificial intelligence (AI) makes this possible: AI-powered personalization is making email marketing the most effective channel ever. In this article, we show why AI is worth using for personalization, what…
In today’s fast-paced digital world, many companies are rethinking their marketing technology strategy. Traditional, monolithic marketing platforms are becoming increasingly less important, with more and more companies turning to Composable MarTech Stacks instead. This modular architecture enables marketing departments to flexibly and individually configure their technology environment. The potential of this approach is particularly impactful…
Whether it’s policies, contract changes, or account statements – every day, banks and insurance companies send thousands of documents by mail. But this analog process is not only time-consuming and expensive; it also no longer meets the expectations of digitally savvy customers. In an industry where trust and efficiency are paramount, switching from physical mail…
With the entry into force of the Accessibility Improvement Act (BFSG) on June 28, 2025, the topic of accessibility is coming into focus for many companies. The law requires companies to make digital products and services accessible in order to make them accessible to people with disabilities. But what does this mean specifically for companies,…
The rapid development of artificial intelligence (AI) has changed the potential for numerous industries in recent years – and email marketing is no exception. The use of AI opens up completely new opportunities for B2C companies and marketing teams: Automated processes, personalisation on a new level and increased relevance of messages promise to make the…
The world of marketing has undergone a massive transformation in recent years. With the development of new technologies and the rising expectations of consumers, the demands on marketing strategies have also changed. Omnichannel is a strategy that has been around for some time. It aims to offer a standardised customer experience across all channels. The…
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