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Social media is the most important channel for the viral distribution of marketing messages. This fact can be positively used by email marketing. Via SWYN buttons, recipients can recommend content in social networks and expand the coverage of the email content to their contacts. However, you need to bear in mind a few things to…
Online marketing ensures traffic on your website. But how do you use this to win new customers? Landing pages help to generate real leads through anonymous visitors. In e-commerce, every extra step, users need to take in order to buy a product, can be a step too much, which can lead them to abort the…
Dispatching an email does not guarantee reception. When an email has been sent but not delivered, we speak of email “bounces”. The goal of email marketing is to keep the bounce rate (proportion of bounces in the number of targeted email addresses) as low as possible. However, bounces can have many reasons, which each require…
For many companies, social media forms an integral part of marketing communication. This means that the use of social media in marketing has become increasingly professional. What initially was an experimental playing field for trend-oriented companies, today requires a conscious and sophisticated procedure. Here, there are a few things you must keep in mind, so…
So-called social media is currently one of the hottest topics for media and trend forecasters. The fact is: according to a study by Nielsen, an increasing number of people worldwide spend more and more time in social networks such as, Facebook, MySpace and Twitter. Since 2009, the number of users has also increased by more…
Email-supported marketing offers a variety of benefits. Amongst the most important is the option of exact measurement and the possibility to specifically optimise campaigns. Instead of relying on a crystal ball or someone’s personal opinion, the precise analysis of different variants of a mailing makes it possible to draw real conclusions for future marketing. Generally,…
Users decide within seconds, whether an email is worth reading or not. Are you able to catch the reader’s attention during this brief window? We have compiled six tips for effective subject lines: Tackle curiosity First of all, it is important to tackle the reader’s interest. With subject lines, which only contain the words “Newsletter…
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