Abandoned shopping baskets regularly cause displeasure in online shops. To get customers back into the shop, you can automatically send a reactivation email to shopping basket abandoners – or you can send an SMS, a mobile message or a push notification. In this article we present a practical use case: Mobile Omnichannel against shopping cart abandonment.
Shopping cart abandonments are a nuisance for online shops. The customer has been persuaded (possibly even after paid ads) not only to look at products, but even to express concrete interest by placing them in the shopping basket. And then they stop just before reaching their destination or leave their filled shopping cart.
You can remind these customers automatically by e-mail to carry their shopping basket over the finishing line, i.e. to buy the contents.
If you know that you can reach a customer better by mobile than by e-mail, send an SMS or mobile message instead. If you have a shopping app, send a push notification.
Do you know the place of residence or location? Then send your customers an SMS or mobile message with the suggestion to take a look at the products from the shopping basket in your nearest branch and get advice if necessary. If there is any doubt about the purchase (e.g. sizes in the fashion sector), offer advice via mobile messenger.
This is a use case from our Whitepaper: Mobile omnichannel in digital dialogue marketing. With the help of 9 further exciting use cases, we will show you how you can expand and optimise your digital dialogue marketing with mobile channels.
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