Responding to Behaviour in Real Time – From Campaign Management to Realtime Marketing Automation

Communication, Data, Process

In digital direct marketing, a paradigm shift has taken place from campaign-centred communication to customer-centred interaction. The speed with which customers interact in this communication is also increasing rapidly. When dealing with mobile, “always on” customers, truly customer-centred communication means responding to customer behaviour in real time and including previously unknown data derived from the…

Customer-centric Experience – Digital Direct Marketing Takes the Lead in the Transformation

Analytics, Communication, Data, Process

The digital transformation is currently considered the biggest challenge for companies of all industries. According to a current study by Price Waterhouse Coopers, 4 of 5 top managers view the move to digital as decisive for future business models. Gartner predicts that by 2020, approximately 75% of all companies will have digitalised, but only 30%…

Influencer Marketing, Virtual Reality, Snapchat, Digital Transformation etc. – re:publica 2016 Trends

Communication

In May 2016, the digital conference re:publica celebrated its tenth anniversary with over 8000 visitors and 770 speakers. Whether influencer marketing, messaging apps, virtual reality or the much invoked digital transformation: the re:publica has developed into an essential indicator of digital trends. We were there and would like to present you with some of those…

Virtual Reality in Marketing – 5 Cases

Communication

According to the Gartner Hype Cycle for the evaluation of technology trends, virtual reality has reached the so-called “Path of Enlightenment” phase. It might sound esoteric, but it just means that the media hype is dying down, now it’s about the practical implementation with a realistic view of the benefits and disadvantages. In short: technology…