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Your recipients know best, which newsletters/mailings they like. A/B test have proven useful for this purpose. We will show you how A/B tests work and what you need to bear in mind. There is a multitude of factors, which need to be optimised in a newsletter or mailing, e.g. the subject line, the header graphics,…
Usability is often neglected in transaction email design. Complex listings of information in callous text emails are the result. This gives away potential, especially if the transaction email should also carry advertising. Transaction emails offer a great potential for marketing. In order to use this to the maximum, you should bear in mind a few…
Dispatching an email does not guarantee reception. When an email has been sent but not delivered, we speak of email “bounces”. The goal of email marketing is to keep the bounce rate (proportion of bounces in the number of targeted email addresses) as low as possible. However, bounces can have many reasons, which each require…
An operative integration of social media and email marketing through specific measures should always be proceeded by a strategic integration. The strategies of both tools will thus be combined in a channel-wide dialogue strategy. This strategy for email marketing and social media requires common goals. You should pay attention that these common goals contribute to…
The newsletter is the most frequently used and probably most important measure in email marketing. As long as other measures are not explicitly mentioned, email marketing is often equated with the sending of newsletters. However, newsletters are only one possible email marketing measure or one possible type of email, which can be used in email…
Email marketing is a simple and efficient way of communicating with a multitude of recipients. However, the sending of emails does not automatically mean they also arrive. Before an email appears in the inbox of a recipient, it must negotiate certain hurdles. Particularly, the increased measures to protect from spam, often filter out desired emails…
To synchronise email marketing and social media content in a way that they effectively complement and strengthen each other, is an important task in the online dialogue. Putting the communicated messages into a hierarchy, leading the user from one communication tool to another – social media integration requires precise planning. However, the specific measures do…
Organisers of webinars, conferences and other B2B events are faced with a number of tasks: They must find prospective customers for the event, generate registrations, take care that the registered users actually attend the event, and potentially contact the participants again subsequently to the event. We will show you how to cover the entire b2b…
In 2010, digital marketing recorded a disproportionately high growth. However, in the maze of possibilities, it is essential not to lose sight of important targets. Many companies are infected by the general euphoria surrounding social media, without having done their overall homework. For the year end, we have summed up a preview of what will…
So-called social media is currently one of the hottest topics for media and trend forecasters. The fact is: according to a study by Nielsen, an increasing number of people worldwide spend more and more time in social networks such as, Facebook, MySpace and Twitter. Since 2009, the number of users has also increased by more…
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