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No more marketing without IT. Whether digital dialogue marketing, data analytics, programmatic advertising, or other (digital) marketing disciplines – the challenges of digital transformation in marketing cannot be mastered without suitable technologies. There are two main approaches to the use of marketing technologies: best of breed and single vendor solution. What distinguishes these two approaches…
People get more and more print mailings in their mailboxes. Despite the especially in dialogue marketing given importance of digital channels, direct mail is still an effective way of advertising. Nowadays, print mailings no longer necessarily have to equal mass advertising. A new generation of modern cross-channel dialogue marketing technology makes it possible to integrate print…
Today, many apps offer the possibility to send push notifications to their users. There’s a multitude of different occasions for this. Receiving a message from a messenger app, important breaking news, app-internal behavior, or the current location of a user. But here, too, it is important to find the right amount of messages sent in…
We can tell you. Yes, it does! Last year, the use of emojis in e-mail campaigns increased by 775 percent, and even by 7,000 percent in terms of trigger mails¹. Two percent of all subject lines now contain emojis or special characters². Emojis are therefore no longer only at home in private communication, but also…
In the recently published report MARKETER EMAIL TRACKER 2018, which is based on surveys conducted by DMA (Direct Marketing Association) UK, marketers are asked about their views on email marketing in terms of effectiveness, importance for their company, content, and effects of the new European General Data Protection Regulation. We have summarized the most important…
“Ok Google, how is the weather today?” Our little personal all-rounder, our assistant in situations of all kind, the smartphone answers many questions like that one – daily. Many people have not left their house without their mobile device in a very long time, in short, mobile is important and everywhere. Most users are looking…
We took a look back at the big data and data-driven marketing year 2017 and summarized 10 important big data and data-driven marketing facts 2017 in a comprehensive infographic.
We took a look back at the mobile marketing year 2017 and summarized 10 important mobile marketing facts 2017 in a comprehensive infographic.
We took a look back at the social media marketing year 2017 and summarized 10 important social media marketing facts 2017 in a comprehensive infographic.
When used correctly, push notifications have a major impact on the success of an app. However, if the content or the frequency annoys the recipient, he will delete the app. Therefore, they are a sensitive topic where balance and frequency are crucial. In this article, we explain the challenges that push notifications face and how…
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