|
|
The number of apps for the sending of messages on mobile terminal devices, especially Smartphones, is steadily increasing. The most used app continues to be email as confirmed by the current ARD/ZDF online study. The number of sent SMS on the other hand has fallen in 2013 for the first time after a long boom:…
Individualisation is one of the essential success factors in email marketing. A recent survey by Certona of 500 retail companies concluded that personalised emails can lead to a turnover increase of up to 412 % per opened email. Individualised email marketing contributes directly to turnover. No wonder that the development in email marketing is moving…
Apps are seen as the core of mobile terminal devices, such as smartphones and tablets. According to the ARD/ZDF online study in 2013, 44% of German-speaking online users have used apps. In the target group 14 – 29 year olds it is as high as 70 %. Apps are one of the most important channels…
Mobile marketing is important for PoS – 57.8% of German retail companies agree with this statement (source: artegic). Special feature of mobile communication: Smartphones allow fixed location retailers to locate devices and therefore establish a location-based real-time communication – provided that the user has given his consent. Geolocation is one of the most significant communication…
Customer demands and marketing competition are continuously growing. In direct digital marketing, it is important to lead a number of granular communications at different touchpoints and to do this in the most individualised manner possible for each user. This is not an easy task, as the recipient determines the location, time, channel and context and…
Email Marketing is the most used digital marketing tool in German retail. In addition, it also plays a major role as a sales driver in email marketing. One in three retailers now generated a quarter of their online turnover via email marketing, compared to 2010 when it was only 5 %. (Source: Online Dialogue Marketing…
Personalised email marketing offers increase customer loyalty and Return on Investment. However, many companies shy away from apparently complex data analysis procedures, which can detect preferences and provide suitable contents based on the personal data collected. There are many simple, obvious triggers for personal communication. We have compiled some of these occasions for you. In…
37.6 % of German retail companies focus on lifecycle emails in email marketing, a further 41.8 % are planning its use. This is illustrated by artegic’s recent study Digital direct Marketing in Retail 2016. In lifecycle email marketing, the customer is approached with the most suitable, individualised contents in every phase of the customer lifecycle.…
Email marketing and social media are elementary components of every online marketing mix. However, email marketing and social media are not only efficient as individual tools, but offer a number of possibilities to mutually complement each other. Part of this is the synchronisation and hierarchisation of the message content. We will show you how to…
With content marketing, the online marketing moves away from the traditional promotional communication. Instead, the communicated content in content marketing is created in such a way that it offers an added value to the user. The purposes of content marketing are manifold. Especially for brand manufacturers, content marketing proves useful to generate brand awareness. We…
You are currently viewing a placeholder content from Facebook. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from Instagram. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from X. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More Information