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We take a look back at the social media marketing year 2015 and summarize 10 important social media marketing facts from 2015 in a comprehensive infographic. More facts in our monthly newsletter With our monthly newsletter you stay up to date with all the latest trends in digital direct marketing. You’ll also receive our most…
Also in 2015 email marketing was the most important digital marketing channel. We give a retrospect and gathered 10 important facts in a comprehensive infographic. More facts in our monthly newsletter With our monthly newsletter you stay up to date with all the latest trends in digital direct marketing. You’ll also receive our most recent…
Mobile gained more and more relevance also in 2015. We take a look back and summarize 10 important mobile marketing facts in a comprehensive infographic. More facts in our monthly newsletter With our monthly newsletter you stay up to date with all the latest trends in digital direct marketing. You’ll also receive our most recent…
Throughout the e-commerce lifecycle, there is a large number of triggers waiting which, with the right direct marketing measures, can be used to activate, retain and emotionalise customers. Each trigger opens the chance to positively influence a customer through communication. Triggers cannot only be found in marketing contexts, but also in the service and transaction…
E-commerce is losing out on immense turnovers due to shopping basket abandonments. Remarketing emails are easy to employ and when the design and implementation is right, they are a promising tool to realise the turnover which was thought to be lost. According to a study by Surepayroll, e-commerce providers lose out on a $18 billion…
Internet users in Germany are using digital services with an average of 2.4 terminal devices (PC, Smartphone, Tablet) and the trend is rising (source: BVDW). Mobile marketing is becoming obligatory. However, users are not only employing different (mobile) terminal devices, but are also consuming marketing information via a number of digital (mobile) channels. 79% of…
In Germany, every driver is familiar with this annual procedure: at the first indication of snow fall, cars are due in the garage for the change to winter tyres. For operators of garages or automotive service companies, this offers a number of touchpoints for service communication, as well as after sales promotions. The first snow…
The individualisation of communication measures in direct marketing, as well as the dynamic adaptation to the context of use in real time are among the essential benefits of real time marketing automation. According to a study by Certona, individualisation in email marketing can produce up to 244% higher click rates and 412% greater turnovers. Dynamic…
Customer requirements on digital communications are constantly increasing. Successful direct marketing needs to communicate exactly the right content to each individual customer according to his expectations and his position in the customer lifecycle in order to develop a maximum impact for retention and purchase behaviour. In order to implement these requirements, we need technology which…
Two thirds of consumers have been tempted into buying by a coupon (source: Gutscheinbarometer 2014). According to studies by RetailMeNot and Deals.com, one in 5 coupon users has spent more money on a purchase than initially anticipated. No wonder that (digital) coupons have established a fixed place in marketing. We have compiled 4 tips for…
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