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The use of WhatsApp as a marketing channel can be worthwhile. The inexpensive and fast app is especially suitable to get in personal contact with younger generations. Despite the legal situation is still difficult, some companies have already shown examples that not just caused results for the companies but also enthusiasm in the user reactions.…
We take a look back at the Social Media Marketing year 2016 and summarize 10 important Social Media Marketing Facts 2016 in a comprehensive infographic.
We take a look back at the Marketing Automation year 2016 and summarize 10 important Marketing Automation Facts 2016 in a comprehensive infographic.
We take a look back at the E-Mail Marketing year 2016 and summarize 10 important E-Mail Marketing Facts 2016 in a comprehensive infographic.
Organisers of webinars, conferences and other B2B events are faced with a number of tasks: They must find prospective customers for the event, generate registrations, take care that the registered users actually assist the event, and potentially contact the participants again subsequently to the event. We will show you how to cover the entire B2B…
At this year’s Web Summit in Lisbon (07.-10. November 2016), 53,056 visitors from 166 different countries were represented. With more than 600 speakers, founder Paddy Cosgrave has created the largest Web Summit ever, where 1,500 start-ups met 7700 CEOs. The theme spectrum covered everything that is currently relevant in the digital industry: virtual reality, social…
We summarized 5 digital Marketing Trends 2018. Trend 1: Customer-centric Experience – The Digital Dialogue Takes the Lead in the Transformation The digital transformation is led by a radical customer focus in marketing. Customer demand for of a best-in-class experience and personal appreciation can only be achieved in marketing in the context of an increasingly…
The Customer Relationship Management – CRM – should control the relationship between customers and companies. Increasing customer expectations and the growing speed in which customers interact substantially affect the CRM. Another important trend beyond data understanding and speed of analysis in interactions is challenging companies. This type of relationship between companies and consumers is significantly…
According to an online study by German TV broadcasters ARD/ZDF, 78% of all German onliners (30.7 million people over the age of 14) are already using the internet on a smartphone. However, for many companies mobile marketing still means only adapting measures known from the desktop internet for mobile usage. Furthermore, the mobile context of…
The Internet of Things – the linking of smart products is tipped off as the next big revolution in information technology. A revolution which has the potential to significantly influence – if not dissolve and rearrange – the structures of whole industries, supply chains and competition rules. These changes also affect the digital direct marketing,…
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