Surveys can be conducted for various purposes: Satisfaction surveys (asking for referrals), market research, data collection to individualise your cross-channel communication, etc. In our article, we show you how you can effectively use mobile channels to conduct surveys.
Mobile channels are suitable for surveys in various contexts. They work especially well offline shortly after the use of a service or the purchase of a product. Send mobile surveys e.g. directly after a stationary purchase, a visit to a restaurant, an on-site consultation, the use of a mobility service, etc. Surveys in mobile channels are also suitable for mobile products, e.g. mobile phone contracts or paid apps.
Mobile messengers can be used like chatbots. You can structure your surveys like a conversation. You should rather use SMS for one-step surveys where, for example, a simple yes/no answer is sufficient. Or you can link to your survey tool or a mobile-optimised form for data requests. Push notifications are suitable if you can display the survey directly in your app or, for example, refer to a review form in a mobile shop.
Example for mobile surveys
This is a use case from our Whitepaper: Mobile omnichannel in digital dialogue marketing. With the help of 9 further exciting use cases, we will show you how you can expand and optimise your digital dialogue marketing with mobile channels.
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