At the heart of ING Deutschland’s cooperation with technology provider artegic is the consistent further development of customer-centric communication in digital channels. In the future, customer communication in the e-mail sector will be organised centrally using the powerful artegic ELAINE software technology. This will make the bank’s digital communication even faster and more individual, so that customers can be supported proactively at the right moment, not just when it comes to specific issues.

The complexity of digital dialogue marketing increases with every contact point and every trigger. To simplify processes and reduce costs, ING in Germany is consolidating various systems and technologies into a centrally controlled software solution with enormous scalability options. Through seamless integration of artegic ELAINE software technology with central SAS campaign planning and the bank’s own system landscape. Campaigns can be controlled comprehensively and handled even more efficiently using the high-capacity automation processes of the ELAINE technology.

Increasing customer demands in banking

“We want to address our customers individually and respond to their personal needs. With artegic, we have found a technology provider that meets our requirements for sustainable email communication. artegic convinced us with its know-how and many years of experience in real-time marketing automation as well as with its high compliance and enterprise IT standards,” says Marco Müller, Expertise Lead in the Base & Core Services area at ING Germany.

Marco Müller
Marco Müller

“A customer-centric customer experience has become a must. In the finance sector, this requirement is more valid today than ever before. We are delighted to be able to support ING in Germany, a company that plays a leading role in this sector,” says Stefan von Lieven, CEO of artegic AG.

Stefan von Lieven