E-CRM technology provider artegic presents its new version 4.2 of the ELAINE Online Direct Marketing Suite.

Seamless integration in existing data environments and processes is a key criterium for success in email marketing applications. The online direct marketing software ELAINE already offers an extensive set of uni-directional and bi-directional interfaces for all profile, workflow, content and statistical data.

As an extension of the existing web service, batch and database interfaces, ELAINE 4.2 now offers an additional high-performance Representational State Transfer (REST) interface for individual transactions. Real-time processing of individual transactions is highly important especially when linked to community and social networking systems.

When exchanging datasets, the RESTful API offers speeds 25 times higher compared to SOAP. The new interface forms the perfect link between the procedural SOAP-API and the faster but list-based batch and database APIs. The flexible URI design, as well as the configurable return options, make its integration in different system environments easy.

In addition to other features, the salutation concept was also extended in ELAINE 4.2. Salutations can now be created via a freely definable syntax and realised in any constructs. You can test ELAINE live at the artegic stall (4/4-711) at the Mailingtage expo in Nürnberg on 18 and 19 June 2008, as well as at the Roadshow Online Marketing Forum.