Name change and new brand identity: artegic becomes ELAINE

artegic AG, a provider of marketing automation solutions, is now called ELAINE technologies GmbH under the previous product name ELAINE. This strategic decision marks a significant step in the further development of the company and is accompanied by a sharpened positioning and a fresh brand image.

Founded in 2005, artegic AG is the developer and provider of ELAINE, a pioneering marketing automation platform that enables companies to achieve fast and measurable results through personalised and automated omnichannel customer engagement. ELAINE enables companies to quickly and flexibly increase customer value, reduce customer acquisition costs and optimise their marketing processes to ultimately deliver an excellent customer experience.

Logo ELAINE technologies GmbH

Companies such as BMW, PAYBACK, REWE, dm, ING, AmericanExpress, CosmosDirekt, Web.de and DHL are among ELAINE’s customers. Around 82% of German internet users are in contact with companies via ELAINE and 60% of all e-commerce transactions in Germany are extended via ELAINE.

ELAINE technologies has been a member of UNITED Marketing Technologies since the end of 2022. The change of name reflects the company’s clear focus on its core product ELAINE and a sharpening of its brand profile.

“We have made a conscious decision to strengthen our focus on the marketing automation and customer engagement platform ELAINE and thus respond even better to the needs of our customers. This consistent measure is an expression of our striving for excellent and innovative marketing technology. The name change not only reflects our long-standing commitment to our product ELAINE, but also marks a decisive step in our company’s development.” Stefan von Lieven, CEO, ELAINE technologies.

Stefan von Lieven, CEO ELAINE technologies

In recent years, ELAINE has continuously developed into a leading SaaS platform for customer engagement and omnichannel marketing automation. The change of name also lays the brand foundation for greater internationalisation and the expansion of the partner channel.

The new name will be accompanied by a new brand identity. In future, the company website will be available at www.elaine.io. ELAINE technologies is thus also paving the way for the next product generation, which will be launched under the name ELAINE.io and with a much stronger focus on AI.