SCHLECKER – the biggest provider of drugstore products worldwide – is about to send its 12 million monthly emails via the ELAINE platform created by German developer artegic.

The drugstore chain SCHLECKER ( is now focussing its e-mail marketing on artegic’s ELAINE PX E-Mail Marketing Suite.

Its Home Shopping Newsletter published several times per week is read in more than one million homes Europe-wide.

The change to ELAINE was prompted because of the array of possibilities offered by the new system and the integration of e-mail marketing figures in the context of comprehensive performance measurement. Thanks to the migration to ELAINE, marketing relevant data of newsletters, websites and online shops can be comprehensively measured and analysed in the future. artegic already supports the marketing analysis of SCHLECKER’s online shop.

In more than 10 000 branches in Germany and a further 3 000 locations worldwide, SCHLECKER employs a total of 52 500 people. Each week, more than16 million customers buy their drugstore products at SCHLECKER and a further 3 million customers have taken advantage of the online shop.