The health insurance company “Techniker Krankenkasse” relies on solutions of the consulting and technology provider artegic AG for its marketing automation and digital dialogue.
Digital dialogue marketing and, in particular, automated mailing campaigns are becoming increasingly important for Techniker Krankenkasse. In order to meet the high demands of policyholders for a customer-centric customer experience, the communication of Techniker Krankenkasse is increasingly individualized and automated. All policyholders receive exactly the information that concerns and interests them.
Key objectives of digital dialogue marketing at Techniker Krankenkasse are to strengthen customer loyalty and the brand. Futhermore, the acquisition of new customers is becoming increasingly important.
The measures taken by Techniker Krankenkasse include various newsletters such as TK-News or TK-Magazin, corporate customer newsletters, and highly individualised welcome campaigns for new policyholders. In addition, more dialogue campaigns for specific target groups are to be implemented in future.
“arteig prevailed in a Europe-wide invitation to tender and was awarded the contract with its extensive application possibilities. In particular, the unique selling feature of Privacy Admission Control was a decisive criterion at the time for meeting our high data protection requirements. The extensive automation possibilities are also convincing”, says Keven Ohner, Content & E-Mail-Marketing,Techniker Krankenkasse.
“Techniker Krankenkasse is a pioneer in implementing a truly customer-centric customer experience in the insurance market. We are pleased to support Techniker Krankenkasse in this task. With our Privacy Admission Control technology, we enable companies to individualize their communication while adhering to the highest data protection standards.” says Stefan von Lieven, CEO of artegig AG.