From 10th- 11th September, the expo centre Cologne will host the dmexco, one of the worldwide most important industry exhibitions for digital economy. This years, online CRM technology and consulting provider artegic AG will demonstrate at stand 42/44 in hall 7 how marketing engineering – the integration of IT and marketing – enables more effective cross-channel dialogue marketing with more efficient resources. In a brand new industry report available from the artegic stand, visitors will learn how retail can benefit from marketing engineering. Free exhibition tickets are available at

Digital marketing is facing the big challenge to meet increasing user demands on relevant cross-channel communication while at the same time managing the growing complexity of the processes and data stocks involved, as well as dealing with the increasing cost pressure. Without IT support, this goal will become unthinkable in the future. Marketing engineering will therefore become a key activity in digital marketing. Precise communication with highly individualised content? Obtaining comprehensive, legally usable customer data? Cost and time savings through more efficient marketing processes? An improved data view to optimise marketing measures? artegic will show you how to implement these requirements.

artegic is the effective connection of marketing and IT. We support companies to significantly improve their results through technology for marketing automation and online CRM, marketing process optimisation as well as know-how for customer-centred online dialogue communication via email, mobile and social media.

Free exhibition tickets and appointments

dmexco 2014 will take place from 10th – 11th September at the Expo Centre Cologne. artegic will be in hall 7, stand 42/44. Appointments with the experts of the artegic AG, as well as free exhibition tickets are available at