ELAINE eCRM technology will become the central platform for the largest domain marketplace worldwide

Sedo has created an international email marketing platform across eight languages by using eCRM technology provider artegic. The domain marketing specialist is aiming at centralised email marketing, which will optimise customer loyalty as well as support of its distribution. In particular, the tracking and analysis mechanisms of this favoured solution shall be utilised.

Marketing automation

Stronger automation in the area of customer loyalty is expected to improve the response time in customer communication. This is vital especially in international business, as the same measures in different markets are not always effective.

Sedo currently uses email-supported marketing for newsletter and promotion mailings in eight languages, as well as for automated and individually designed dialogue communication with customers and users of the Sedo platform.

For this purpose, an automated email communication was established, which is able to carry out multi-level email follow-ups according to customer segment and campaign. This also includes service notifications, which can be sent to mobile devices in the future.

Sedo wishes to optimise its customer segmentation further with ELAINE. By integrating landing pages and new concepts in the area of reactivation messages, Sedo is aiming at significantly increasing its distribution and customer loyalty.

Localising International Communication

“The same measures are not equally effective in different markets. Here, an individual approach is essential. ELAINE’s tracking and analysis mechanisms are helping us with this task. We can see great potential for us to optimise the selection and segmentation processes”, says Peter Schouba, Marketing Team Supervisor at Sedo.

He appreciates the high technical development status of the ELAINE solution. “An excellent, automatic data synchronisation is vital in the area of system mails. Especially to combine them with suitable cross and up-selling offers. The open interfaces and the large number of synchronisation options in ELAINE are decisive for this. ELAINE’s possibilities and features have effectively convinced us.”

About Sedo

Sedo, with its offices in Cologne (Germany), Boston (USA) and London (UK), is the worldwide leading domain market place with nearly 900,000 members and a sale offer of over 13 million domains of all suffixes – over 6 million domains of which are parked. Sedo offers services around domains, such as domain parking, domain evaluation, domain transfers and domain marketing.