Apple iOS 15 update: artegic responds to email tracking prevention with new ELAINE features

Apple iOS 15’s new privacy features prevent tracking of email opens. This has significant implications for email marketing, ranging from distorted KPIs to malfunctions in marketing automation campaigns. artegic adapts its marketing automation software to the new requirements of the iOS 15 update. New features still allow, for example, to capture resilient open metrics, optimize…

BMW CS and artegic were awarded with the golden German Stevie Award

BMW Group Central and Southeastern Europe (BMW CS) and artegic AG were awarded the golden German Stevie Award 2020 in the category “Marketing Campaign of the Year – Automotive – Aftermarket”. The award is presented for the marketing automation campaign “Car Handover Anniversary Mail”. The German Stevie Award is awarded every year to particularly outstanding companies. Awards…