artegic develops Marketing Automation CRM for Video on Demand Service TV NOW of Mediengruppe RTL
RTL interactive GmbH relies on consulting and technology from the real-time CRM provider artegic AG for customer loyalty and customer activation for the Video on Demand Service TV NOW. The aim is to enable integrated, customer-centric, digital dialogue as part of customer lifecycle communication. The core of the solution is a customer-centric 360° database, in…