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Daily Archives: 6. July 2016

Infographic: No More Marketing Without IT – Gartner CMO Report

Process, ResearchBy Sebastian Pieper6. July 2016

Gartner has published a study (CMO Spend Survey 2015-2016) in which 339 marketers from different sectors were questioned. The respondents whose marketing budgets totalled 385 million dollars came from Canada, the US and the United Kingdom. Only marketers from companies whose turnover was over 500 million dollars per year, were questioned. The Gartner CMO report…

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