As Head of Product, Udo Reusch takes over the functional and technical responsibility for the development and operation of the marketing automation technology ELAINE at artegic. In his role as Head of Product, Udo Reusch is responsible for software development, product management and platform IT at marketing technology provider artegic.…
ELAINE is a pioneering marketing automation platform that enables companies to achieve fast and measurable results through personalised and automated omnichannel customer engagement. ELAINE empowers companies to quickly and flexibly increase customer value, reduce customer acquisition costs and optimise their marketing processes to ultimately deliver an excellent customer experience.
With advanced capabilities such as AI-driven multivariate testing and micro-app emails, ELAINE empowers organisations to compete and grow in a highly competitive market.
Around 82% of German internet users are in contact with companies via ELAINE and 60% of all eCommerce transactions in Germany are extended via ELAINE. Every month, more than 2.7 billion e-mails, SMS and mobile messages are sent to 141 countries worldwide via ELAINE.