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ELAINE - Shine with better marketing every day!

ELAINE is a pioneering marketing automation platform that enables companies to achieve fast and measurable results through personalised and automated omnichannel customer engagement. ELAINE empowers companies to quickly and flexibly increase customer value, reduce customer acquisition costs and optimise their marketing processes to ultimately deliver an excellent customer experience.

With advanced capabilities such as AI-driven multivariate testing and micro-app emails, ELAINE empowers organisations to compete and grow in a highly competitive market.
Around 82% of German internet users are in contact with companies via ELAINE and 60% of all eCommerce transactions in Germany are extended via ELAINE. Every month, more than 2.7 billion e-mails, SMS and mobile messages are sent to 141 countries worldwide via ELAINE.

Companies such as BMW, PAYBACK, REWE, dm, ING, AmericanExpress, CosmosDirekt, Web.de and DHL are among ELAINE’s customers.

ELAINE is certified company-wide by TÜV Rheinland according to the international standard for IT and data security ISO/IEC 27001 and is ISO/IEC 27018 compliant. ELAINE is one of the first Martech platforms to be Scope 3 climate neutral.

ELAINE technologies GmbH was founded in 2005 as artegic AG and has been part of UNITED Marketing Technologies by DuMont since 2022. With more than 500 employees at seven locations, UNITED is a group of innovative marketing technology companies that support companies in achieving marketing excellence with an innovative best-of-breed approach.

Press Releases

The Top Five Trends in Online Direct Marketing

The financial crisis will continue to provide a boost for online marketing. In the search for efficient marketing methods, it stands to reason that there will be a transition from offline to online channels and particularly, to online direct marketing. Not only for internet dealers, email marketing is one of…

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Advertising in emails works: Barclaycard and RTL newsletter

Advertising in newsletters is effective. This is the conclusion of the credit card company Barclaycard and artegic client IP Deutschland after a campaign in the RTL newsletter. Barclaycard had a prominent position across several editions of the RTL newsletter. The success of the campaign was determined via a subscribers’ survey.…

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Active Subscribers at RTL: The Value in Email Marketing

Interested, attentive and active newsletter subscribers are always the goal in permission marketing. In reality, this is contradicted by a number of mostly non-specific and irrelevant advertising messages, intruding upon us at every opportunity. So, how is it possible to increase relevance, tackle interest and enthuse individual recipients in a…

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Press Contact

ELAINE technologies GmbH
Zanderstraße 7
53177 Bonn

Frau Mieke Afschrift

Tel: +49 228 227797-57
Fax: +49 228 227797-900
E-Mail: presse@elaine.io



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