The technically appropriate and legally compliant handling of personal data is an important duty, which is of public concern. In its verdict, the Civil Chamber 23 of the Landgericht (District Court) Berlin prohibited providers of internet content the data retention of IP addresses. IP addresses are regularly collected in web…
ELAINE is a pioneering marketing automation platform that enables companies to achieve fast and measurable results through personalised and automated omnichannel customer engagement. ELAINE empowers companies to quickly and flexibly increase customer value, reduce customer acquisition costs and optimise their marketing processes to ultimately deliver an excellent customer experience.
With advanced capabilities such as AI-driven multivariate testing and micro-app emails, ELAINE empowers organisations to compete and grow in a highly competitive market.
Around 82% of German internet users are in contact with companies via ELAINE and 60% of all eCommerce transactions in Germany are extended via ELAINE. Every month, more than 2.7 billion e-mails, SMS and mobile messages are sent to 141 countries worldwide via ELAINE.