Tag Archives: Location-Based Marketing

The future world of messengers

Communication, KommunikationBy Sebastian Pieper 23. November 2017

Messenger services are ubiquitous nowadays; they are the new way to communicate for the younger generation. Because these communication channels are such an important part of our lives and help us to stay in touch, this article dives into the future world of messengers. Let us take a look at the status quo first and…

The right Timing with Geofencing and Marketing Automation

Communication, Kommunikation, Practical Tips, PraxistippsBy Sebastian Pieper 7. July 2017

Digital direct marketing is particularly effective when it includes the context in which the user reads the message, especially in the mobile or POS environment. In that way customers get activated where they are, with the right content for their current needs. A marketing automation system supports you in the integration of mobile usage contexts…