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Tag Archives: opening rate

Guest contribution by mayoris: iOS15 update prevents the tracking of email openings

Data, Practical TipsBy Lea Diana25. October 2021

A guest contribution by Urs Thüring, CEO at Mayoris AG. The digital marketing sector is in revolt once again. After AdTech service providers have been affected by the prevention of consequent collection of tracking-data by the third-party-cookies, this time the email sector is affected. For some time we know, that the GAFA (Google, Apple, Facebook…

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