Daily Archives: 25. August 2020

Use brand logos in email inboxes

Communication, Practical TipsBy Mieke Afschrift 25. August 2020

The greatest recognition value for brands is offered by their logos. Hardly anyone in the world does not know the 3 stripes of Adidas or the shiny silver Mercedes star. This familiarity also creates trust. Use the power of your logos also in email marketing. By means of trustedDialog and/or BIMI (Brand Indicator for Message…

Use an agile marketing approach to get results faster

Communication, Practical TipsBy Mieke Afschrift 25. August 2020

Companies are operating in increasingly saturated markets in which new competitors are constantly pushing their way into the market. On one hand, this is due to the globalisation of markets. International companies are also active on the European or German market, even without a physical presence. On the other hand, technological progress in the form…