Winning opt-ins is a fundamental part of email marketing, because the consent of as many users as possible to receive marketing emails is crucial for the success of your email marketing measures. One possibility for winning opt-ins is the referral. If your users relish certain topics or offers it is very likely, that their friends…
Address hygiene and opt-in generation are among the most important tasks in email marketing. Use interactive emails to obtain or expand opt-ins. Convert customers to newsletter recipients, for example, or obtain further-reaching consent from them for profiling or for additional subject mailing lists. Integrate the opt-in process, including checkboxes, privacy policy and confirmation buttons, directly…