Email marketing is one of the most facetted disciplines in marketing. Thereby email marketing experiences and continues to experience a continuous upswing – until today. So far, it has survived all market changes and has even been able to use them positively in most cases. The near future also challenges email marketing, new opportunities, gains and changes await for email marketers. One of these changes will be, that the email gains a new value in the business model.

  • A better understanding of the entire impact chain and thus the opportunity for more targeted optimization.
  • The opportunity to more strongly highlight the value of email marketing in the business model (there are companies where email marketing contributes more than 50% to revenue), making top management aware of the impact of email marketing on customer relationships and business development.