Transactional communication is not only an essential touchpoint with your customer in online channels but also offline at the point of sale (POS).
Use loyalty cards or location-based services to identify your customers at the POS and send them a purchase confirmation after a purchase, including a digital receipt, loyalty information, vouchers, cross- & up-sells and other relevant information.
To reach your customer directly at the moment of purchase, your transaction communication must be real-time capable. When using a customer card, for example, this means that only a few seconds must elapse between card use and sending the transactional mail.
Best practice
PAYBACK sends customers of selected partners a transaction email with the current points balance a few seconds after using the PAYBACK card at the checkout.
