The email marketing & marketing automation software provider artegic has analyzed the latest email marketing design and content trends in cooperation with the CRM- and email marketing agency saphiron GmbH in a study. Email marketers should know about the current trends in their own discipline. What is popular in newsletter or marketing email design? What…
The email marketing and marketing automation provider artegic receives the Gold International Business Award in the category “Marketing/Public Relations Solution” for the ELAINE Transactional Message Hub. Transactional emails (such as order confirmations or digital invoices) are the most important touchpoint in digital dialog with customers. Nevertheless, 65 percent of email marketers do not fully realize…
Apple iOS 15’s new privacy features prevent tracking of email opens. This has significant implications for email marketing, ranging from distorted KPIs to malfunctions in marketing automation campaigns. artegic adapts its marketing automation software to the new requirements of the iOS 15 update. New features still allow, for example, to capture resilient open metrics, optimize…
SOKA-BAU, the joint umbrella brand of the Urlaubs- und Lohnausgleichskasse der Bauwirtschaft (Holiday Leave and Wage Compensation Bank of the Construction Industry) and the Zusatzversorgungskasse des Baugewerbes AG (Supplementary Benefits Bank of the Construction Industry plc), relies on the email marketing and marketing automation technology ELAINE from artegic. The email communication of SOKA-BAU is aimed…
As Head of Platform, Wolfgang Heider assumes the professional and technical responsibility for the development and operation of the marketing automation technology ELAINE at artegic AG. In the newly appointed role as Head of Platform, Wolfgang Heider is responsible for the areas of software development, product management and platform IT for the marketing technology provider…