In its latest edition of the “State of Email Engagement” study, Litmus has once again evaluated the state of engagement of email recipients. For this, they analysed more than 10 billion emails from anonymous recipients in the period from 1 January to 30 September 2020. One of the core findings is that 60 percent of marketers…
Companies are operating in increasingly saturated markets in which new competitors are constantly pushing their way into the market. On one hand, this is due to the globalisation of markets. International companies are also active on the European or German market, even without a physical presence. On the other hand, technological progress in the form…
The consent (opt-in) of a user to receive newsletters and marketing mails must be legally verifiable by the sender. Only the double-opt-in procedure is suitable for this purpose. The double opt-in procedure prevents a user from being registered for a newsletter by an unauthorised person – via a freely accessible form. Even arbitrarily registered opt-ins…
Email marketing is the digital marketing instrument with the highest ROI and the most optimization possibilities. Mostly the conversion rate, the click rate or the opening rate are optimized. However, before all these measures take effect, an email must first reach the recipient. If you take a look into your spam folder from time to…
We took the time to look back at the ecommerce year 2019 and summarized 10 important facts in a comprehensive infographic.