Data protection and data security – high standards lead to competitive advantages

Legal and political developments such as the GDPR, but also the increasing sensitivity of customers, make data protection and data security an increasingly important challenge for companies that process personal data for marketing purposes.But high standards of data protection and data security are not only a duty, they are also a competitive advantage. Customers are…

E-Mail Transport Encryption with Privacy Compliance Mail

With the passing of GDPR in May 2018, the technical requirements for digital dialogue marketing have increased as well. Those requirements that marketers try to meet are, amongst others, higher standards for the encryption of communication. Now the comissioner for data protection (Landesbeauftragte für Datenschutz und Informationsfreiheit (LDI)) in the German state of North Rhine-Westphalia…