The ten most important triggers for marketing automation mails

Communication, Kommunikation, Practical Tips, Praxistipps

Birthday greetings, after-sales campaigns, welcome emails or back-in-stock alerts: all of these and many more are triggered emails that are sent via marketing automation, perfectly fitting to a specific event. The most diverse occasions can trigger those highly personalised mails. We present the ten most important triggers for marketing automation mails. Customers receive automated triggered…

Realtime customer centricity – focus on the customer

Communication, Practical Tips

Today, customers confront companies with increasing demands on the customer experience in digital dialogue marketing. They expect the desired information to be available anytime and anywhere, in line with their current needs. Customers are familiar with best-in-class approaches to customer experience and all providers are measured against these. An essential component of these best-in-class approaches…