Address your customers not only at the right time, but also at the right place and via the appropriate mobile channel. This is possible with location-based marketing. This article explains how you can integrate location-based marketing into your mobile omnichannel marketing mix.
Direct approach, very close to the point of sale: With location-based marketing, you adapt your communication to the location of your customers or use the location as a trigger. The prerequisite is that you are able to determine the live location of your customers, e.g. via an app.
With geofencing, you draw an invisible fence around a predefined area. As soon as a customer enters this area, an automated SMS, mobile message or push notification is sent out. This is particularly exciting for stationary trade and gastronomy. For example, send your customers a coupon or an exclusive local offer to motivate them to visit your branch.
Integrate mobile location-based campaigns with your email marketing. For example, if someone has clicked on a particular product in your newsletter and/or spent some time looking at it in your online shop, suggest that they go and see the product live in your branch.
This is a use case from our Whitepaper: Mobile omnichannel in digital dialogue marketing. With the help of 9 further exciting use cases, we will show you how you can expand and optimise your digital dialogue marketing with mobile channels.
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