Retrospect: 10 Important Marketing Automation Facts 2017
We took a look back at the marketing automation year 2017 and summarized 10 important marketing automation facts 2017 in a comprehensive infographic.
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Elaine Blog
Retrospect: 10 Important E-Commerce Facts 2017
We took a look back at the e-commerce year 2017 and summarized 10 important e-commerce facts 2017 in a comprehensive infographic.
5 Ways to Improve Your Conversion Rate
For online marketing the conversion rate is an extremely important parameter. The conversion rate can help marketers and online shops to evaluate how successful a recent campaign has been. Usually, it’s all about motivating the customer to a certain action which could be the purchase of promoted products or to…
Retrospect: 10 Important Email Marketing Facts 2017
We took a look back at the email marketing year 2017 and summarized 10 important email marketing facts 2017 in a comprehensive infographic.
Make New from Old – RCS as the Evolution of SMS
RCS is supposed to be mobile provider’s answer to WhatsApp & Co. Therefore, RCS offers some interesting features. In 2017, the SMS as communication channel has to face more and more competition from mobile instant messaging applications like WhatsApp, at least in the private sector. As a matter of fact,…
Data Privacy – the Critical Factor of Success: The General Data Protection Regulation (GDPR) as a Chance for Companies
Product and brand preferences, interests, attitudes, opinions, social contacts, sociodemographic aspects, locations and movement patterns – companies know more about their customers than ever before, or at least they have the technical possibilities to find out. Deliberately or unaware, consumers leave a multitude of data on every digital touchpoint they…
The future world of messengers
Messenger services are ubiquitous nowadays; they are the new way to communicate for the younger generation. Because these communication channels are such an important part of our lives and help us to stay in touch, this article dives into the future world of messengers. Let us take a look at…
dmexco 2017: New Ways in Marketing
This year’s digital marketing exhibition “dmexco” (digital marketing exposition and conference) in Cologne counted fewer visitors than in the last year, but the professional quality increased. With 1,100 exhibitors and 570 international speakers, including Sheryl Sandberg, the COO of Facebook, this years dmexco stayed true to its “Pure Business” motto.…
dmexco 2017: Integrate technology into the workplace
This year’s digital marketing exhibition “dmexco” (digital marketing exposition and conference) in Cologne counted fewer visitors than in the last year, but the professional quality increased. With 1,100 exhibitors and 570 international speakers, including Sheryl Sandberg, the COO of Facebook, this years dmexco stayed true to its “Pure Business” motto.…
Lead Nurturing after Download with Marketing Automation
In sales, the continuous development of leads is an important goal. Usually the sales team only deals with a small selection of the supposed best leads and also does not use all touchpoints consistently for lead nurturing. (Like the website or social media…) A marketing automation system helps you to…