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Mobile gained more and more relevance also in 2015. We take a look back and summarize 10 important mobile marketing facts in a comprehensive infographic. More facts in our monthly newsletter With our monthly newsletter you stay up to date with all the latest trends in digital direct marketing. You’ll…
The digital transformation is the biggest challenge for companies of all types in the next years. We take a look back at the year 2015 and gathered 10 important digital transformation facts in an infographic. More facts in our monthly newsletter With our monthly newsletter you stay up to date…
Throughout the e-commerce lifecycle, there is a large number of triggers waiting which, with the right direct marketing measures, can be used to activate, retain and emotionalise customers. Each trigger opens the chance to positively influence a customer through communication. Triggers cannot only be found in marketing contexts, but also…
E-commerce is losing out on immense turnovers due to shopping basket abandonments. Remarketing emails are easy to employ and when the design and implementation is right, they are a promising tool to realise the turnover which was thought to be lost. According to a study by Surepayroll, e-commerce providers lose…
A/B testing is very popular for the optimisation of home and landing pages. However, after initial quick wins, success rates often slow down. This can be avoided by consistently including the user viewpoint. We would like to demonstrate four ways of how the user viewpoint can be implemented in the…
“How much can I invest to win a new newsletter subscriber?” How much profit does each new subscriber give me on average?” In order to answer these and similar questions, you can use a customer lifetime value calculation. The individual steps of this calculation will be explained in this article.…
Digital Marketing including email has to deliver proof for its contribution to the company’s success, i.e. it has to be measurable in performance figures. Email marketing in particular, has always stood out because of its precise measurability and a comprehensive fund of possible KPIs (Key Performance Indicators). As a result,…
Responding to the interaction of the user with individualised communication and in real time at each touchpoint – this is the promise of real time marketing automation. Providing the required content in real time, however, can easily become a bottleneck. Here, automated content processing can guarantee you the adequate availability…
The European Court of Justice (ECJ) has just made the decision that the Safe Harbor Agreement between the EU and the US is invalid. Safe Harbor allows the transfer of personal data collected in the EU to companies in the US as long as these comply with the rules of…
Internet users in Germany are using digital services with an average of 2.4 terminal devices (PC, Smartphone, Tablet) and the trend is rising (source: BVDW). Mobile marketing is becoming obligatory. However, users are not only employing different (mobile) terminal devices, but are also consuming marketing information via a number of…
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