According to the recent study by management consultant Capgemini “Cars Online”, email marketing is the most important tool for customer retention and repurchase in the automotive market. The automotive sector stands out through its very long customer lifecycle phases. As a high-involvement product, the purchase of a car is usually preceded by an extensive interest…
Establishing a single customer view at each touchpoint breaks with the traditional perspective of focussing on one marketing channel and puts the user – who no longer differentiates between different channels – at the very centre. Legal Big Data is shifting the focus from data collection to legally-compliant data use. Marketing engineering refers to the…
Online CRM technology and consulting provider artegic AG is joining the Direct Marketing Association (DMA). With over 1000 members, the DMA has been the largest organisation for data-driven dialogue marketing in the UK since 1992. Its members include agencies, dialogue marketing specialists and Blue Chips, such as BT, Sainsbury’s and Lloyds TSB. artegic AG supports…
From 10th- 11th September, the expo centre Cologne will host the dmexco, one of the worldwide most important industry exhibitions for digital economy. This years, online CRM technology and consulting provider artegic AG will demonstrate at stand 42/44 in hall 7 how marketing engineering – the integration of IT and marketing – enables more effective…
Online CRM technology and consulting provider artegic AG expands its delivery network with a messaging service for WhatsApp. WhatsApp’s 500 million users make it number one in the mobile messaging market, followed by Chinese provider WeChat with almost 400 million monthly users. The new messaging interface allows the sending and receiving of WhatsApp messages. Recipients…
Results and expenditure of email marketing campaigns are often not directly related. One of the reasons is that companies often only focus on coverage and image. However, efficient email marketing requires – as every other marketing discipline – planning and control. Targets must be set and operationalised in measurable values. Email marketing offers a large…
Increasing user demands meet with more pressure on efficiency and more touchpoints which need to be taken into consideration. This could sum up the current development of digital marketing. artegic has forecast which important trends will result from this over the next two years and is publishing these compiled trends in a Free Whitepaper Download.…
Online CRM provider artegic AG is accelerating the expansion of its international activities. New International Business Development Manager, Edward Kaul (43), will be looking after the consulting and support of customers in the international market. American Edward Kaul has worked in the automotive industry and with international consulting companies. He brings his broad expertise in…
During this year’s Berlin Web Week, for the first time the Digital Business Expo “tools” will take place at the Expo Centre City in Berlin from 07. – 08.05.2014. The topical focus of the event will be technology-supported business applications from Big Data to Marketing Automation. Online CRM technology provider and consultant artegic will be…
PAYBACK (an American Express company), Germany’s leading loyalty programme as well as largest multi-channel marketing platform and artegic, consulting and technology provider for digital CRM, expand their collaboration. In addition to operating the e-dialogue platform for newsletters and campaigns, PAYBACK is now looking at realising new and innovative applications. PAYBACK is one of the largest…