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PAYBACK (an American Express company), Germany’s leading loyalty programme as well as largest multi-channel marketing platform and artegic, consulting and technology provider for digital CRM, expand their collaboration. In addition to operating the e-dialogue platform for newsletters and campaigns, PAYBACK is now looking at realising new and innovative applications. PAYBACK is one of the largest…
On 14th and 15th September 2016, the Digital Economy Exhibition dmexco will open its gates again in Cologne. At stand A040 in hall 7, digital CRM provider artegic AG will be demonstrating how to implement industry-specific digital best-in-class direct marketing for better results with more efficient use of tools, adapted to each business model. Customers…
Marketing is taking on a leading role in the digital transformation. Traditional campaign management has become worn out and is giving way to dynamic real-time communication. The Internet of Things opens up a number of new communication channels, contexts and data sources. Mobile marketing no longer only consists of mobile optimised measures but now also…
artegic’s Real-time Marketing Automation Technology received the award in the category “Best New Product or Service of the Year – Software – Marketing/Public Relations Solution”. This comes shortly after the real time marketing automation technology received the ECO Internet Award 2015. This award again demonstrates artegic is internationally a leader of innovation in this sector.…
On 16th and 17th of September, Expo Cologne again welcomes one of world’s most important digital economy trade fairs: the dmexco. Online CRM technology and consulting provider artegic will be there again, celebrating its 10th company anniversary in hall 7, stand A040/A042. artegic’s focus at the fair this year will be real time marketing automation.…
Online CRM technology and consulting provider artegic AG has appointed Frank Michael (47) as a COO/CFO Board Member from 30th January 2015. Michael has a solid background in IT consulting and software as a service business. After having been a board member of CONET AG and CFO of GlobalPark AG, Michael held the position as…
Online CRM technology and consulting provider artegic AG was presented with the ECO Internet Award in the category “Email Marketing”. The company received the award for its real time marketing automation technology for the control of lifecycle communication based on context and response data analysis in real time. With this award, the ECO Association honours…
Big Data is currently a hot topic. In the digital economy, Big Data has become an essential value-adding factor which can hardly be ignored by a company. However, the collection and processing of large data amounts is subject to a number of legal regulations, especially in a commercial environment. The reknowned international law firm Bird&Bird…
6 in 10 marketers believe that a switch from the double opt-in procedure to an opt-out procedure would have a damaging effect on the channel email marketing. This is the conclusion of a current study by artegic AG. 72.2% believe that the change to the opt-out procedure would have a negative effect on the acceptance…
According to the recent study by management consultant Capgemini “Cars Online”, email marketing is the most important tool for customer retention and repurchase in the automotive market. The automotive sector stands out through its very long customer lifecycle phases. As a high-involvement product, the purchase of a car is usually preceded by an extensive interest…
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