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Dialogue marketing to build brand communities in FMCG Fisherman’s Friend enjoys a loyal fan base. The younger end of the core target group, 16 years plus, can be reached more and more via online communication. In addition to websites and blogs, Fisherman’s Friend will soon be using email marketing tools and twitters. The company plans…
eCRM service provider artegic expands the self-sharpening customer profiling of the ELAINE Online Direct Marketing Suite with predefined industry-specific rulesets. Customer loyalty requires a high degree of know-how regarding individual customer preferences, lifestyles and motives. As a strategy consultant and associated company of the Fraunhofer Institute, German eCRM provider artegic (www.elaine.io/de) develops customer-specific business rules,…
ECRM service provider artegic offers an integrated technology solution for community and marketing communication of Web 2.0 platforms. The internet trading community Hitflip and its sister platform Hitmeister (www.hitmeister.de) are amongst the most successful Web 2.0 start-ups of the past few years. Hitflip is Europe’s biggest P2P swapping platform for DVDs, games, CDs, audio books…
E-CRM technology provider artegic presents its new version 4.2 of the ELAINE Online Direct Marketing Suite. Seamless integration in existing data environments and processes is a key criterium for success in email marketing applications. The online direct marketing software ELAINE already offers an extensive set of uni-directional and bi-directional interfaces for all profile, workflow, content…
artegic presents its new version of the ELAINE iRSS marketing server at the Mailingtage expo 2008. Browsers, personal landing pages, podcasts or widgets – more and more applications use the standardised XML format RSS for the exchange of information. Therefore, the number of people which can be reached through the conscious or unconscious usage of…
Bonn/Rheine – frozen foods supplier apetito plans to base its email customer dialogue on the ELAINE Online Direct Marketing Technology supplied by German online CRM service provider artegic. It aims to improve customer communications with a more precise individualisation according to the interest profiles of its subscribers. Prospect acquisition will therefore be expanded and customer…
Berlin’s “be Berlin” brings you the online stories of the capital’s people per email into your home, thanks to the ELAINE technology. On 11 March 2008, Berlin’s mayor launched the capital’s new campaign “be Berlin”. Core element is an online platform for the exchange of stories and anecdotes about Berlin written by Berlin’s own residents.…
The technically appropriate and legally compliant handling of personal data is an important duty, which is of public concern. In its verdict, the Civil Chamber 23 of the Landgericht (District Court) Berlin prohibited providers of internet content the data retention of IP addresses. IP addresses are regularly collected in web server logfiles and analysed in…
ELAINE client RTL wins the prestigious E-mail Marketing Award in the category Film, TV and Music. Voting of the Newsletter Award 2007 this year closed with a record number of 1.3 million votes cast online. The most interesting and best newsletters were chosen from 2000 applicants and were awarded across 11 categories. Winner in the…
Registrations to events concerning the German Presidency of the European Council are run via a system developed by artegic. The German Presidency of the European Council faces the German Federal Ministry with new administrative tasks, for example, registration of politicians, magistrates, service providers, journalists and other participants to up-coming consultancies, seminars, and congresses. In conjunction…
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