Elaine News

The financial crisis will continue to provide a boost for online marketing. In the search for efficient marketing methods, it stands to reason that there will be a transition from offline to online channels and particularly, to online direct marketing. Not only for internet dealers, email marketing is one of…

Auto-Teile-Unger (A.T.U) looks forward to integrated ECRM. With the help of the ELAINE Online Dialogue Marketing Solution provided by ECRM specialist artegic, A.T.U is fully integrating email marketing in its customer relation management. Main focus is the management of A.T.U loyalty card holders, as well as the distribution and service…

Advertising in newsletters is effective. This is the conclusion of the credit card company Barclaycard and artegic client IP Deutschland after a campaign in the RTL newsletter. Barclaycard had a prominent position across several editions of the RTL newsletter. The success of the campaign was determined via a subscribers’ survey.…

Interested, attentive and active newsletter subscribers are always the goal in permission marketing. In reality, this is contradicted by a number of mostly non-specific and irrelevant advertising messages, intruding upon us at every opportunity. So, how is it possible to increase relevance, tackle interest and enthuse individual recipients in a…

Dialogue marketing to build brand communities in FMCG Fisherman’s Friend enjoys a loyal fan base. The younger end of the core target group, 16 years plus, can be reached more and more via online communication. In addition to websites and blogs, Fisherman’s Friend will soon be using email marketing tools…