Elaine News

Establishing a single customer view at each touchpoint breaks with the traditional perspective of focussing on one marketing channel and puts the user – who no longer differentiates between different channels – at the very centre. Legal Big Data is shifting the focus from data collection to legally-compliant data use.…

Online CRM technology and consulting provider artegic AG is joining the Direct Marketing Association (DMA). With over 1000 members, the DMA has been the largest organisation for data-driven dialogue marketing in the UK since 1992. Its members include agencies, dialogue marketing specialists and Blue Chips, such as BT, Sainsbury’s and…

From 10th- 11th September, the expo centre Cologne will host the dmexco, one of the worldwide most important industry exhibitions for digital economy. This years, online CRM technology and consulting provider artegic AG will demonstrate at stand 42/44 in hall 7 how marketing engineering – the integration of IT and…

Online CRM technology and consulting provider artegic AG expands its delivery network with a messaging service for WhatsApp. WhatsApp’s 500 million users make it number one in the mobile messaging market, followed by Chinese provider WeChat with almost 400 million monthly users. The new messaging interface allows the sending and…

Results and expenditure of email marketing campaigns are often not directly related. One of the reasons is that companies often only focus on coverage and image. However, efficient email marketing requires – as every other marketing discipline – planning and control. Targets must be set and operationalised in measurable values.…