Elaine News

6 in 10 marketers believe that a switch from the double opt-in procedure to an opt-out procedure would have a damaging effect on the channel email marketing. This is the conclusion of a current study by artegic AG. 72.2% believe that the change to the opt-out procedure would have a…

According to the recent study by management consultant Capgemini “Cars Online”, email marketing is the most important tool for customer retention and repurchase in the automotive market. The automotive sector stands out through its very long customer lifecycle phases. As a high-involvement product, the purchase of a car is usually…

Establishing a single customer view at each touchpoint breaks with the traditional perspective of focussing on one marketing channel and puts the user – who no longer differentiates between different channels – at the very centre. Legal Big Data is shifting the focus from data collection to legally-compliant data use.…

Online CRM technology and consulting provider artegic AG is joining the Direct Marketing Association (DMA). With over 1000 members, the DMA has been the largest organisation for data-driven dialogue marketing in the UK since 1992. Its members include agencies, dialogue marketing specialists and Blue Chips, such as BT, Sainsbury’s and…

From 10th- 11th September, the expo centre Cologne will host the dmexco, one of the worldwide most important industry exhibitions for digital economy. This years, online CRM technology and consulting provider artegic AG will demonstrate at stand 42/44 in hall 7 how marketing engineering – the integration of IT and…