Elaine News

Dialogue marketing to build brand communities in FMCG Fisherman’s Friend enjoys a loyal fan base. The younger end of the core target group, 16 years plus, can be reached more and more via online communication. In addition to websites and blogs, Fisherman’s Friend will soon be using email marketing tools…

eCRM service provider artegic expands the self-sharpening customer profiling of the ELAINE Online Direct Marketing Suite with predefined industry-specific rulesets. Customer loyalty requires a high degree of know-how regarding individual customer preferences, lifestyles and motives. As a strategy consultant and associated company of the Fraunhofer Institute, German eCRM provider artegic…

ECRM service provider artegic offers an integrated technology solution for community and marketing communication of Web 2.0 platforms. The internet trading community Hitflip and its sister platform Hitmeister (www.hitmeister.de) are amongst the most successful Web 2.0 start-ups of the past few years. Hitflip is Europe’s biggest P2P swapping platform for…

E-CRM technology provider artegic presents its new version 4.2 of the ELAINE Online Direct Marketing Suite. Seamless integration in existing data environments and processes is a key criterium for success in email marketing applications. The online direct marketing software ELAINE already offers an extensive set of uni-directional and bi-directional interfaces…

artegic presents its new version of the ELAINE iRSS marketing server at the Mailingtage expo 2008. Browsers, personal landing pages, podcasts or widgets – more and more applications use the standardised XML format RSS for the exchange of information. Therefore, the number of people which can be reached through the…