Email marketing is a classic in the digital dialog marketing of B2B companies, whether they are suppliers, mechanical engineering specialists or wholesalers. With the highest return on investment of all digital marketing channels, email marketing is an indispensable component in the digital marketing mix of B2B companies. In B2B, personal contact has a major role…
In B2B, content marketing is widely used and highly effective. Instead of aggressively promoting your company, products or brands, you address users with editorial content in content marketing. Current market information, studies, industry reports or checklists are usually more exciting for users than product news and press releases. If you become an important source of…
As with everything in B2B marketing, taking action in email marketing should be preceded by a strategy and setting clear goals. Only if you define in advance what you want to achieve can you plan precise measures. Email marketing enables a wide range of use cases. Focusing on specific objectives helps avoid wasting time on…