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Spam still remains a major nuisance in email traffic. However, the protective measures taken by email providers and recipients against spam occasionally tend to filter out legitimate emails from serious providers. We have compiled 12 tips for you on how to avoid the spam classification of legitimate emails. 1. Check your blacklist Blacklists contain IP…
We took a look back at the email marketing year 2017 and summarized 10 important email marketing facts 2017 in a comprehensive infographic.
Mistakes in email marketing happen even in the largest and most successful companies. However, depending on the mistake, the impact can range from a user’s awkward surprise without consequences to serious damage to your business. We have compiled a few tips on how to avoid or at least significantly decrease mistakes in email marketing. Mistakes…
There are many factors which influence the open rate in email marketing, including the right timing. On which day and at what time is the likelihood that a user opens a newsletter the highest? The initially sober-sounding answer is: there is no optimal send time. It depends on the individual case. We will show you…
Your recipients know best, which newsletters/mailings they like. A/B test have proven useful for this purpose. We will show you how A/B tests work and what you need to bear in mind. There is a multitude of factors, which need to be optimised in a newsletter or mailing, e.g. the subject line, the header graphics,…
Usability is often neglected in transaction email design. Complex listings of information in callous text emails are the result. This gives away potential, especially if the transaction email should also carry advertising. Transaction emails offer a great potential for marketing. In order to use this to the maximum, you should bear in mind a few…
Email marketing is a simple and efficient way of communicating with a multitude of recipients. However, the sending of emails does not automatically mean they also arrive. Before an email appears in the inbox of a recipient, it must negotiate certain hurdles. Particularly, the increased measures to protect from spam, often filter out desired emails…
