ELAINE Blog

The Marketing
Engineers’ Blog

Data Privacy – the Critical Factor of Success: The General Data Protection Regulation (GDPR) as a Chance for Companies

Product and brand preferences, interests, attitudes, opinions, social contacts, sociodemographic aspects, locations and movement patterns – companies know more about their customers than ever before, or at least they have the technical possibilities to find out. Deliberately or unaware, consumers leave a multitude of data on every digital touchpoint they…

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