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What will marketing organizations look like ten years from now? It’s a question being asked in plenty of boardrooms right now — and a recent piece from Jack Dorsey’s company Block offers one of the sharpest answers yet. “From Hierarchy to Intelligence,” co-published with Sequoia, reads at first glance like a tech manifesto. Look closer…
In email marketing, a structural break is emerging: attention is no longer determined solely by the recipient, but increasingly by the recipient’s AI-enabled inbox. This shifts the optimization logic—from creative orchestration and conversion tactics toward machine-readable relevance, data structure, and trust in the sender. Those who translate this change early into strategy, operating model, and…
By Stefan von Lieven As a founder and CEO in email marketing for more than 20 years – arguably the channel most often declared “dead” in the history of digital business – I’ve learned to stay remarkably calm whenever someone announces that “XYZ is dead.” So now SaaS is dead? Not quite. What is different…
Data has become an indispensable part of modern marketing. Customers expect a personal, relevant, and data-driven approach. At the same time, legal pressure is increasing. Anyone who wants to communicate successfully needs a solid understanding of how data may be collected and used. This blogpost highlights what is permitted specifically in Germany. Why legally compliant…
Personalization delivers its full value when people help shape the content and manage their settings. “Empower your customer” means involving customers in both communication and personalization. This creates transparency, relevance, and an improved brand experience at every touchpoint. According to McKinsey, 76 percent said that receiving personalized communication was a key factor in considering a…
Companies are increasingly relying on omnichannel communication to reach their customers in a targeted way. Those who communicate consistently via channels such as email, mobile push, SMS, WhatsApp, and even print, and who make offers at the right time in the right context, not only increase brand loyalty but also boost revenue. An analysis of…
On Monday, September 15, 2025 at 7:00 PM, Apple begins rolling out iOS 26 in Germany – ushering in the most significant design update since iOS 7. With the new Liquid Glass Design Language and integrated on-device AI, Apple users are entering a new era. Notably, Apple is also changing its naming convention – mirroring…
Today, personalization begins where companies truly understand what their customers are interested in, how they behave – and what they expect. The numbers are clear: 71% of consumers already expect personalized interactions, while 76% feel frustrated when they don’t receive them. Companies that excel at personalization achieve, on average, 40% more revenue than their competitors…
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