A user’s registration to your newsletter, portal or other service is a conscious, proactive process. At that moment, the user is particularly interested in your products and contents and wants more – this is the best time to use his attention and send him a welcome series. The reasons why a user subscribes to your…
RTL interactive GmbH relies on consulting and technology from the real-time CRM provider artegic AG for customer loyalty and customer activation for the Video on Demand Service TV NOW. The aim is to enable integrated, customer-centric, digital dialogue as part of customer lifecycle communication. The core of the solution is a customer-centric 360° database, in…
Digital CRM provider artegic is releasing ELAINE SIX, the next generation of the award-winning digital marketing suite from ELAINE. ELAINE SIX combines the highly customer-centric approach of CRM with state-of-the-art marketing capabilities. Both real-time and automatization enable optimum individualization of the message, depending on the time, context and content. ELAINE SIX helps innovation-driven companies achieve…
Customer requirements on digital communications are constantly increasing. Successful direct marketing needs to communicate exactly the right content to each individual customer according to his expectations and his position in the customer lifecycle in order to develop a maximum impact for retention and purchase behaviour. In order to implement these requirements, we need technology which…